Imagine: Ice cube tray racks!

Yes, ice cube tray racks. I was at a friend's house the other night, and noticed that their freezer was bereft of any separation save one: A pair of wire racks in the upper left corner to hold ice cube trays.

My heart leaps for this all the time - not the stellar, show-stealing amazing new iPhones or the fancy gadget that does 387 things, but the slow, steady, measured, intelligent design. Road cases that are as strong but 60% lighter, to save on fuel costs. Color coded wires so that tracing cables is easier. Maintenance covers that open without tools. Designs where every single screw on the entire item requires the same screwdriver, not three separate ones. Packing methods to get more in the same size container. Helpful guys that label things right and load trucks right.

These aren't the flashy things, but they get the job done. They ensure that when you need those ice cubes, you'll find them.

Don't overlook the little things.