09 November 2008

Imagine: Turnkey.

There's something magical... when everything just works. Salesmen call it turnkey. It's the reason you pay extra for a Honda. It's the reason you're willing to go over your budget for that perfect house. In the event industry, we call it complete production.

I got two of the best compliments someone in my line of work can recieve - on Friday "I made a phone call, and it just happened." and on Sunday, setting up - "Wow - this system works - everything I need is here!"

In a world where people fail to come through on their promises, are you a turnkey person? Does what you've promised happen, on time, on budget, without unnecessary theatrics? And I'm not just talking providing services - what about relating to your co-workers, about your relationships with family, friends... can you be trusted? How important is it that your life just work?

There's hours of unseen labor that goes into making a turnkey product. Everything is refined, smoothed out, tested, guaranteed. Are you willing to put in the hours to make your life turnkey? It's aggravating, sweaty, thankless work. But it's the most vital thing you'll ever do.

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